He has been dropping gems on Shady Records releases and mixtapes ever since as well as keeping singles like “Rap Name” in the mix, but between 20 he got upstaged by the meteoric rise to fame of 50 Cent. As early as 2001 he was dropping singles like “Well Known Asshole” in the Detroit area, which impressed Eminem enough to sign him to a deal and quickly record a cameo for the “Devil’s Night” album by D-12. That’s not only an allusion to rappers like Keith Murray and Erick Sermon, but the phrase that most hip-hop fans heard spliced into the beginning of Eminem’s smash hit single “Without Me.” In truth it may qualify as the best guerilla marketing campaign of all time, because it literally postered his name and voice all over the minds of the millions who bought “The Eminem Show.” In truth though Obie Trice had been busting raps for some time.
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